Advertising Agencies in Johannesburg
We are an advertising agency based in Johannesburg South. We offer services ranging from website development to online advertising and marketing.
Our offer accommodating small, medium to large businesses,with an emphasis on boosting business start ups who dont have the big budget but need to be visible online to fast track their business success timeously.
How To Advertise on Google
Google is the most popular search engine in the world. It has over 70% of the search market share and captures almost 85% of mobile traffic. If your business is not already advertising on Google, you could be missing out on hundreds of warm daily leads. If you don’t already have a Google Ads account, contact us and we will help you to set one up fast.
We can assist in placing your business on Google search without a website. We’ll in driving more traffic to your company website or landing page that we can create for you if you don’t have a website. Increasing the amount of relevant traffic to your website or page is essential if you want to boost brand awareness and increase conversions, which most businesses do.
Catapult Advertising are experts in Google Ads management. Request a free review of your Google Ads campaign and learn how to drive more traffic to your site.
What Is Google Ads?
Google Ads is a free online advertising platform that allows businesses to pay for their ads to be shown on Google’s Search Engine Results Pages and across the Google Display Network. Businesses can use the service to get their ads in front of the right audience at the precise moment they are searching for products similar to theirs, making it a highly effective way to drive relevant traffic to a company website or landing page and increase conversions or sales. Google ads works on “Pay Per Click” Every time a user clicks on your ad, you pay a fee which is a nominal bid based on competition and traffic.
Unlike SEO (Search Engine Optimisation), which can take weeks, months or even years to be ranked, PPC has the potential to deliver results fast (almost immediately). Well-optimised ads can quickly appear in the prime position on Google Search results, above the organic (unpaid) search results, enabling businesses to grab the bulk of traffic. Google (paid) ads are marked with a small “ad” label next to the URL.
How Does Google Ads Work?
It’s easy to control your budget. So don’t be put off for fear of perhaps spending thousands of rands your business can’t afford.
Keywords are at the core of Google Ads. These are words that a target audience might search for when seeking a solution to their problem. At Catapult we handle all of this for you . You can then set a limit on how much you want to pay each time your ad is clicked on (pay per click). This can give peace of mind that you won’t blow the budget. But remember, your competitors will be bidding on the same keywords, so the higher your bid, the more likely your ad will be shown instead of theirs.
The bid amount is not the only factor Google uses to determine which ad to show for a particular keyword search. Google’s “Ad Rank” metric is also used to determine who wins the prime position. In addition to the bid amount, Ad Rank is based on ad quality its search context, however, we have all this taken care of for you.
What Are the Benefits of Using Google Ads?
Fast results. Paid advertising delivers results a lot more quickly than SEO ( Search Engine Optimisation ). It can take years to gain a good position in organic search results (SEO), whereas PPC campaigns can shoot your ad to the top spot almost immediately. 75% of internet users never look past the first page of Google search results and an ad that appears at the top of the search page gives the best visibility. Google Ads makes it easy to see what is and isn’t working, so advertisers can swiftly adapt ads and campaigns to achieve the best results, as we do at Catapult.
Remarketing capabilities targets ads at people who have already visited your website and shown an interest in your product or service? Google Ads lets you do that also. Remarketing allows advertisers to serve ads to users who have visited key pages on their website when they later land on sites in the Google Display Network or search for key terms. By showing ads to an interested audience, the click-through-rate (CTR) dramatically increases, driving warm leads to your website or landing page.
You can see information such as who clicked on your ad, the keywords that deliver the best results, how many leads an ad has generated and how much each lead has cost. Armed with this information, we can quickly end or amend poorly performing campaigns and ramp up the budget for those delivering great results. Connecting Google Ads to Google Analytics provides another level of data that can be used to guide ad spend.
Increase brand awareness. The Google Display Network consists of more than 2 million websites, videos and apps and reaches over 90% of internet users globally. This means advertisers can reach a huge audience via Google Ads, which is great for raising brand awareness. Ads focus on the right people at just the right time, that is when they are searching for relevant products or services.
Beat your biggest competitors. “Target outranking share bidding” is a highly effective strategy for making sure your ad is served instead of a competitor’s. Google Ads reports make it easy to see if another website is regularly outranking you on Google. Setting up target outranking automated bidding allows Google Ads to raise or lower your bids to help your ads outrank those of another specified domain. Your ad will then appear above that of your arch rival.
How Much Does Google Ads Cost?
The cost of Google Ads depends on several factors and it can vary considerably from business to business. The good news is that it’s easy to control how much you’re spending by setting bid limits. We understand how the platform works and which campaigns are most successful for your company, we can make an educated decision about when to spend more and when to cut back. The cost of Google Ads will depend on:
The keywords selected. In very competitive markets, the most popular keywords will have a high CPC.
Your maximum bid. This is the most you are willing to pay per click and Google Ads considers it when determining the CPC.
Your quality score. Google looks at the text in your ads and the landing page it directs people to and gives a quality score of 1-10, depending on the user experience provided. Better quality ads that are relevant to the user will attract a lower CPC.
The ad rank of competing bidders. This metric is used to determine the position of an ad. It recalculates every time an ad is eligible to appear and thus it can fluctuate. If advertisers with a high ad rank bid for the same keyword as you, this can drive up the CPC.
The best way to lower the cost-per-click is to improve your quality score by improving your ads and targeting relevant audiences and we got you covered with all this for a minimal cost